Where Passion,
Purpose & Aloha Meet
Purpose & Aloha Meet
Keoni Beachwear celebrates the color, energy and freedom of beach life through bold, original apparel designed for sport, travel and everyday living. Inspired by Hawaiʻi and the culture surrounding the beach, Keoni is about creativity, community, individuality and aloha.
Born From Beach Volleyball.
Beach volleyball will always be part of our DNA. Founder Keoni Viriyapunt grew up in Hawaiʻi and later competed at the AAA level and in AVP qualifiers around the country. In the late ’90s, he began designing volleyball shirts to help fund tournament travel—and the original idea for Keoni was born. What started within the beach volleyball community has grown into a beachwear brand inspired by the larger lifestyle surrounding it.

AVP Pro Troy Field

AVP Pros Avery Drost & Olympian Andy Benesh

AVP Pro Ed Ratledge
Bold By Design. Made With Purpose.
Keoni combines bright tropical color, modern graphics and vintage influences to create pieces that are distinctive, comfortable and unmistakably our own. Our products are made on demand, helping reduce excess inventory and unnecessary waste. Guided by the spirit of Mālama ʻĀina, we continue looking for better ways to respect the beaches, oceans and places that inspire us.
From Our Beach To Yours.