Where Passion,
Purpose & Aloha Meet
Purpose & Aloha Meet
My love for beach volleyball and design grew from the same values that inspire
Keoni Beachwear today—creativity, community, connection, and aloha.
Keoni Beachwear today—creativity, community, connection, and aloha.
Born from the spirit of Hawaii, Keoni Beachwear blends island style, comfort, and modern design into everyday essentials. From bold swimwear to laid back apparel, every piece is crafted to move with you — whether you're chasing waves, digging volleyballs, or soaking up the sun.
Our signature touch? Bright tropical colors and cool vintage designs that celebrate the aloha lifestyle. Each collection is made to be versatile, stylish, and comfortable — so you can feel the island energy wherever life takes you. Keoni Beachwear isn’t just clothing. It’s a statement of aloha, adventure, and effortless island living.
Our signature touch? Bright tropical colors and cool vintage designs that celebrate the aloha lifestyle. Each collection is made to be versatile, stylish, and comfortable — so you can feel the island energy wherever life takes you. Keoni Beachwear isn’t just clothing. It’s a statement of aloha, adventure, and effortless island living.

AVP Pro Troy Field

AVP Pros Avery Drost & Olympian Andy Benesh

AVP Pro Ed Ratledge
Growing up in Hawaii affected me in the most profound ways: a place can affect a person — creatively, passionately and inspirationally. I spent much of my time on the beaches of Hawaii, cultivating a profound love of the ocean, surfing and beach volleyball.
I moved to Texas in the early ’90s to complete my college degree in advertising and discovered that Texans love beach volleyball too! And so, my pursuit to excel at the game I'd come to love and appreciate continued. Along with honing my advertising design skills, competing in beach volleyball tournaments became another form of art expression. Traveling across the country, I came to embrace the beach volleyball community as my extended ohana (family).
In the late ’90s, I started Keoni Gear by designing and selling a couple dozen T-shirts that helped pay for my travel expenses to tournaments across the country. The feedback I got from the beach volleyball community was "There is no line of apparel with the words volleyball or even Beach Volleyball on it", so it was my goal to make a brand specifically for the beach volleyball community and ultimately, grow and design other products for this beach volleyball brand.
Today, I also run a marketing firm, and as a way of giving back to a community I love and owe so much, I help coach one of Texas' largest beach volleyball juniors clubs. Along with my love for the game, my desire to help up and coming athletes on their volleyball journey with Team Keoni Beachwear partnerships. Helping others will help grow Keoni Beachwear and giving to others will ultimately give back to the sport.
We will always be a beach volleyball brand. For beach volleyball players. By a beach volleyball player. I hope you enjoy what we're doing at Keoni Beachwear.
I moved to Texas in the early ’90s to complete my college degree in advertising and discovered that Texans love beach volleyball too! And so, my pursuit to excel at the game I'd come to love and appreciate continued. Along with honing my advertising design skills, competing in beach volleyball tournaments became another form of art expression. Traveling across the country, I came to embrace the beach volleyball community as my extended ohana (family).
In the late ’90s, I started Keoni Gear by designing and selling a couple dozen T-shirts that helped pay for my travel expenses to tournaments across the country. The feedback I got from the beach volleyball community was "There is no line of apparel with the words volleyball or even Beach Volleyball on it", so it was my goal to make a brand specifically for the beach volleyball community and ultimately, grow and design other products for this beach volleyball brand.
Today, I also run a marketing firm, and as a way of giving back to a community I love and owe so much, I help coach one of Texas' largest beach volleyball juniors clubs. Along with my love for the game, my desire to help up and coming athletes on their volleyball journey with Team Keoni Beachwear partnerships. Helping others will help grow Keoni Beachwear and giving to others will ultimately give back to the sport.
We will always be a beach volleyball brand. For beach volleyball players. By a beach volleyball player. I hope you enjoy what we're doing at Keoni Beachwear.